Personal Insurance
715.386.5825  |  866.224.6400

Expertise and Dedication

Sandeen Insurance is known for expertise in risk evaluation, and insurance solutions for personal, business and employee benefits needs. We are dedicated to providing customized products for our clients, offering a choice of coverages, companies and cost. Our staff of professional agents are actively involved in continuing education, earning numerous designations. This dedication and more than ninety years of experience qualify us to act as your trusted advisor.

Company History

In 1914, the company was founded in Hudson, Wisconsin by Arthur Hennington. O. Robert and Kay Sandeen purchased the agency in 1954, and in 1978 were joined by their daughter and son-in-law, Meme and John Fehr, who continue to lead the agency today.

The Advantage of Independence

Individuals and businesses are better served when they have convenient access to multiple insurance companies. As a reputable independent agency, Sandeen Insurance offers a variety of quality coverage choices. We analyze risk, and customize insurance plans specific to personal or business needs, drawing from a broad choice of products.

Independent Agent

It's important to be aware that all insurance sellers are not alike. Many common sources for insurance are actually restricted in what they can offer to customers. There are three kinds of iinsurance sellers:

  1. Captive Agents. They can only sell insurance from one company, for example, State Farm.
  2. Telephone and Internet Representatives. Like Captive Agents, they also can only sell insurance from one company.
  3. Independent Insurance Agent or Agency (Sandeen Insurance). We represent multiple insurance companies, and do the necessary research to find clients the best combination of price to coverage. This saves you, the consumer, the hassels of comparison shopping (we do that); and lends you confidence, knowing that you have received the best deal available. Also, since we are paid by you, the consumer, and not by the companies we represent, our obligation is to you exclusively. Click here to view some of the various high quality insurance companies offered by Sandeen Insurance.
Health Insurance

The Trusted Choice Pledge

Sandeen Insurance is a Trusted Choice Agency. This designation is awarded to Independent Insurance Agencies who honor a pledge to provide superior customer service and insurance products. Trusted Choice Agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable them to offer clients competitive pricing, a broad choice of products, and unparalleled advocacy.

The Trusted Choice Pledge

As a Trusted Choice Agency, Sandeen Insurance is committed to treating you as a person, not a policy. We pledge to:

  • Work with you to identify the insurance and financial services that are right for you, your family, or your business, and use our access to multiple companies to deliver those products.
  • Guide you through the claims process for a prompt and fair resolution of your claim.
  • Help solve problems related to your coverage or account.
  • Explain the coverages and options available to you through our agency, at your request.
  • Return your phone calls and e-mails promptly and respond to your requests in a timely manner.
  • Provide 24/7 services for our customers, offering any or all of the following: emergency phone numbers, internet account access, email and call center services.
  • Use our experience and multiple company relationships to customize your coverage as needed.
  • Commit our staff to continuing education so they may be more knowledgeable in serving you.
  • Treat you with respect and courtesy.
  • Conduct our business in an ethical manner.

We ask that you let us know if we fail to meet our commitment, so we may take corrective action.

Community Involvement

Sandeen Insurance is actively involved in many community and industry associations. We have served in many capacities within various community groups, and are proud to support numerous local, state and national programs, including:

  • Hudson Area Chamber of Commerce and Tourism Bureau
  • St. Croix Valley Economic Development Corporation
  • Phipps Center for the Arts
  • St. Croix Valley Homebuilders Association
  • Professional Women’s Network
  • Bridge for Hudson Youth
  • Community Action
  • Independent Insurance Agents of America
  • Independent Insurance Agents of Wisconsin
  • Trusted Choice
  • Society of Certified Insurance Counselors